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Privacy Policy

Last updated: February 26, 2026

Superhero Hospitality LLC (“Superhero Hospitality,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you apply for residency, make a booking, use our services, or otherwise interact with us.

This Policy is intended to comply with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

For purposes of the General Data Protection Regulation (GDPR), Superhero Hospitality LLC acts as the data controller with respect to personal data collected under this Policy.

1. Categories of Personal Information We Collect

We collect the following categories of personal information:

A. Identifiers

B. Commercial Information

C. Internet or Network Activity

D. Professional Information

E. Sensitive Personal Information

We may collect limited sensitive personal information, including:

Government-issued identification may be collected and stored digitally and/or physically for identity verification, fraud prevention, safety, and compliance with applicable lodging requirements. Such information is stored securely and retained only as long as required by law or operational necessity.

We use sensitive personal information only as reasonably necessary to provide services, process payments, comply with legal obligations, and ensure property safety.

We do not use sensitive personal information for profiling or advertising purposes.

2. Sources of Information

We collect personal information:

3. How We Use Personal Information

We use personal information to:

4. Disclosure of Personal Information

We do not sell your personal information.

We do not share your personal information for cross-context behavioral advertising.

We may disclose personal information to:

Text messaging originator opt-in data and consent will not be sold or shared with any third parties.

I consent to receive text messages from Superhero Hospitality LLC regarding my reservations, account notifications, and service updates. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for assistance.

5. California Privacy Rights (CPRA Notice)

If you are a California resident, you have the following rights:

Right to Know

You may request:

Right to Delete

You may request deletion of personal information, subject to legal exceptions.

Right to Correct

You may request correction of inaccurate personal information.

Right to Limit Use of Sensitive Personal Information

You may request that we limit use of sensitive personal information to what is necessary for providing services.

Right to Opt-Out of Sale or Sharing

We do not sell or share personal information as defined by California law.

Right to Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

To exercise your rights, contact: privacy@frontiertower.io

We will respond to verifiable consumer requests within 45 days as required by California law, subject to permitted extensions.

We may verify your identity before responding.

6. Additional Rights for Individuals in the EEA, United Kingdom, and Switzerland

If you are located in the European Economic Area, United Kingdom, or Switzerland, the following provisions apply:

Legal Basis for Processing

We process personal data for the purposes described in this Policy under the following legal bases:

International Data Transfers

Personal data may be transferred to and processed in the United States. Where required, we implement appropriate safeguards such as standard contractual clauses or other approved transfer mechanisms to protect personal data in accordance with applicable law.

Your Rights

Subject to applicable law, you may have the right to:

Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

To exercise these rights, contact privacy@frontiertower.io.

Right to Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority in your country of residence if you believe your data protection rights have been violated.

7. Data Retention

We retain personal information only as long as reasonably necessary to fulfill the purposes described in this Policy, comply with legal and regulatory obligations, resolve disputes, and enforce agreements.

Reservation and financial records may be retained in accordance with state and federal tax requirements.

When determining retention periods, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, the purposes for processing, and applicable legal requirements.

8. Data Security

We implement administrative, technical, and organizational safeguards designed to protect personal information. However, no system is completely secure.

9. Video Surveillance

For safety and security purposes, we may use video surveillance systems in common areas of our property. Surveillance footage is used for security, incident investigation, and compliance purposes and is retained for a limited period consistent with operational needs, incident investigation requirements, and applicable laws.

10. Cookies and Tracking Technologies

We use cookies and similar technologies, including analytics tools to:

You may control cookies through your browser settings. Disabling cookies may affect website functionality.

11. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors.

12. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted with a revised “Last Updated” date.

13. California “Shine the Light” Notice

Under California Civil Code Section 1798.83, California residents may request information regarding disclosure of personal information to third parties for direct marketing purposes.

Superhero Hospitality LLC does not disclose personal information to third parties for their own direct marketing purposes.

14. Contact Information

Superhero Hospitality LLC

825 Sutter Street, San Francisco, CA 94109

Email: privacy@frontiertower.io